Respiration and Ethylene Control
The product's respiration rate and ethylene production are slowed.
Our Services
Duru Fresh Cold Chain and Storage Technologies: Zero Shrinkage From Field to Delivery
The most critical stage in the supply chain for fresh agricultural products is managing the time between the moment the product leaves the branch or the soil and the moment it reaches the final buyer. At Duru Fresh, we run our operations on the principle of end-to-end "unbroken cold chain" logistics, aimed at preserving the commercial value of products harvested from the field and greenhouse and minimizing the shrinkage rates of our B2B partners (national supermarket chains, hotel groups, and importers). Thanks to our advanced engineering infrastructure based on post-harvest physiology, we freeze the product's initial biochemical composition, maximizing shelf life and raising food safety standards in the supply chain to the highest level.
The First Post-Harvest Intervention: The Pre-Cooling Strategy
Fresh fruits and vegetables continue their metabolic activity and respiration after harvest. The field heat accumulated on the product is the primary factor that accelerates spoilage and triggers cellular aging. In Duru Fresh's supply infrastructure, products are transferred to our facilities without delay the moment they're harvested and subjected to a "pre-cooling" process suited to the specific product group. With this rapid heat-reduction operation:
Water Loss Prevention
Transpiration is halted, preventing weight shrinkage.
Microbial Safety
The environment suitable for microbial activity to develop is eliminated.
Thermal Shock Prevention
Thermal shocks that could occur during the fresh food logistics process are avoided.
Our Advanced Cold Storage Facilities: Smart Ethylene and Humidity Management
Products that undergo pre-cooling are kept in Duru Fresh's high-capacity, technologically equipped storage facilities until they complete their commercial life. Our storage strategy isn't just about lowering temperature — it's based on optimizing every atmospheric component (oxygen, carbon dioxide, humidity) to the product's biological needs.
Storing different climacteric (continuing to ripen on their own) and non-climacteric products together can lead to rapid spoilage due to cross-interaction (ethylene gas release). Our atmosphere-controlled cold storage facilities (CA storage) offer technological isolation that reduces this interaction to zero.
Dynamic Ethylene Control
Ethylene concentration in the environment is continuously measured via sensors and vented or absorbed before reaching critical levels, preventing high-ethylene-emitting products like apples from prematurely ripening sensitive products such as kiwi or leafy greens.
Precision Relative Humidity (RH) Control
The specific relative humidity range each product group requires (typically 85-95%) is kept millimetrically constant with ultrasonic humidifiers and AI-assisted climate systems, preserving cell membrane turgor and preventing wilting and quality loss.
Unbroken Logistics: Refrigerated Fleet and End-to-End Delivery
The excellence achieved during storage must also be sustained through delivery. Duru Fresh carries out distribution entirely with its own refrigerated fleet to prevent any break in the cold chain at any point in the operation.
Our vehicle fleet is equipped with GPS and bidirectional telemetry-supported data loggers. This infrastructure reports temperature and humidity values in the cargo compartment to our central system in real time, from the loading dock to the delivery point. In the event of a deviation, the system generates an automatic alarm, enabling proactive intervention. Our deliveries are completed with thermal integrity preserved, in a form that flawlessly passes our B2B buyers' quality control (QC) standards.
The Result for B2B Buyers: Long Shelf Life, High Profit Margin
Duru Fresh's post-harvest technology investments and flawless cold chain logistics offer measurable commercial advantages that directly impact our B2B partners' bottom lines:
Near-Zero Shrinkage Rate
Protects your purchasing costs by minimizing the rate of product spoiled, crushed, or rotted in transit.
Maximized Shelf Life
Extends your sales window by lengthening the time products spend on the shelf or in storage.
Flexible Stock and Draw Management
Since product quality is preserved, it allows you to manage stock more safely according to market demand.
Brand Reputation
Increases customer loyalty by ensuring you always offer the end consumer standard-quality, fresh product.
Frequently Asked Questions
The field heat on harvested product is the primary factor accelerating spoilage; pre-cooling slows respiration and ethylene production, halts water loss, and prevents thermal shocks.
In our atmosphere-controlled storage, ethylene concentration is continuously measured by sensors and vented; this prevents high-ethylene-emitting products from causing sensitive products to ripen prematurely.
Our own refrigerated fleet is equipped with GPS and data loggers; temperature and humidity values are reported to our central system in real time, and an automatic alarm is generated on any deviation.
Advantages that flow directly to your bottom line: near-zero shrinkage, maximized shelf life, flexible stock management, and stronger brand reputation through consistent product quality.
Meet Our Cold Chain Infrastructure
Get in touch with our Duru Fresh B2B sales and logistics experts now to increase your operational efficiency with a reliable supply infrastructure, get detailed information about our facilities' storage capacity and technological equipment, or discuss long-term contract terms.
Contact Our B2B Sales and Logistics Experts